Abracadabra!
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Abracadabra! is a magazine centered around themes of magic and manifestation.

Founded in 2024 by Izzy Fradin (editor-in-chief) and Maddy Underwood (creative director), abracadabra! is a hand-crafted, magical mailtime delight.
Each issue of the quarterly(ish) magazine features a different theme and format, plus accompanying bonus items for subscribers.

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Issue 2 + bonus item coaster.

Issue 1 of abracadabra! was a foldout zine + poster, printed on the risograph by our friends at Sunroom Studio.

Issue 1 poster.

We celebrated our 1st anniversary at Joy Machine in 2025.

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Issue 1.

All images property of Madeleine Underwood and not to be reproduced or copied without permission.